Mike Tyson’s Cannabis Brand TYSON 2.0 Expands to Florida and Illinois Through Partnership with Verano
TYSON 2.0, the cannabis brand led by legendary boxer Mike Tyson, is set to expand its distribution into the Florida and Illinois markets through a strategic partnership with Verano, a prominent multistate operator in the cannabis industry. This collaboration marks a significant milestone for TYSON 2.0 as it continues to broaden its reach in two of the most dynamic cannabis markets in the U.S.
Mike Tyson, co-founder and chief brand officer of TYSON 2.0, expressed his enthusiasm for the partnership, stating, “We are thrilled to join forces with Verano, a leader in the cannabis industry. This partnership represents a major step forward in our mission to deliver exceptional cannabis experiences to a wider audience. With Verano’s unparalleled industry knowledge and resources, we are in position to make a significant impact in Florida and Illinois.”
TYSON 2.0 is renowned for its premium cannabis products, inspired by Tyson’s personal journey and commitment to excellence. By leveraging Verano’s extensive network, state-of-the-art cultivation facilities, and well-established dispensaries—MÜV™ in Florida and Zen Leaf™ in Illinois—TYSON 2.0 aims to make its high-quality products, including the popular Mike Bites edibles, more accessible to cannabis enthusiasts in these key markets. Vape cartridges are currently available in Illinois, with plans to launch in Florida later this year.
George Archos, founder and CEO of Verano, echoed Tyson’s sentiments, highlighting the potential of the collaboration: “Partnering with TYSON 2.0 is a fantastic opportunity for Verano, and we are excited to support their expansion into Florida and Illinois. Together, we will elevate the cannabis experience for consumers in these key markets.”
Adam Wilks, CEO of Carma HoldCo, the parent company of TYSON 2.0, added, “By joining forces with a respected industry leader in Verano, we're not only expanding our presence in Florida and Illinois, we're also setting the stage for unprecedented growth and innovation for the TYSON 2.0 brand.”
About TYSON 2.0
Founded by the legendary boxer Mike Tyson in 2021, TYSON 2.0 is dedicated to providing top-tier cannabis products across the U.S. and globally. The brand embodies Tyson’s pursuit of excellence, offering unique experiences and high-quality products in every market it enters.
About Carma HoldCo
Carma HoldCo Inc. is a global house of brands focused on creating culturally iconic experiences and products. With a roster of renowned figures like Mike Tyson, Ric Flair, and Future, the company is committed to transforming industries and connecting with consumers on a profound level.
About Verano Holdings
Verano Holdings Corp. is a leading U.S. cannabis operator, known for its superior cannabis products and consumer experiences. With operations spanning 13 states, Verano is committed to advancing the cannabis industry through innovation and excellence.
